What is content repurposing?

In a nutshell, it’s recycling or reusing the content you already created, but in a different format and with a fresh angle. But don’t just go digging through archives blindly. Use your analytics to discover what content your audience loves and what’s falling flat. Once you know their preferences, focus on transforming those high-performing pieces in new ways.

Boost your business with powerful repurposing:

1. Squeeze More Out of Your Existing Content:

Ever spent hours crafting a blog post and wished you could get more mileage out of it? Well, you can! Turn it into a series of LinkedIn articles, an infographic, bite-sized podcast episodes, or mini-video series.

2. Save Time and Energy:

Think of repurposing as your content productivity hack. Free up valuable time and energy for what truly matters:growing your business. You’ll be amazed at how much you can achieve without starting from scratch.

3. Get New Eyes on Your Content:

Remember those buried blog posts or hidden gems in your email newsletters? Give them a fresh spin and reintroduce them to a new audience. Repurposing breathes new life into your existing content and expands your reach.

3 Steps to Easy Content Repurposing:

1. Find Your Content Gems:

No need to reinvent the wheel. Look through your existing content (like blog posts, emails, guides, infographics,and even webinar recordings) and identify valuable or interesting nuggets. Turn your blog post into insightful LinkedIn articles, or slice your webinar into bite-sized video tips for social media stories. More reach, less stress!

2. Plan Your Repurposing Path:

Ditch the content creation scramble! Schedule dedicated “video makeover Mondays” or transform that evergreen blog post into a LinkedIn article series on Tuesdays. No more chaos, just a clear path to consistent and engaging content.

3. Focus on Your Goals:

Don’t just post stuff aimlessly. Choose a clear goal for each repurposed piece. Create conversations with insightful questions, guide new connections to your website, or watch the leads roll in from targeted repurposing. When you have a plan, your content becomes a lead generation machine!

Ditch the Content Creation Fatigue:

Leave the hamster wheel of new content behind. Transform your blog post into an insightful LinkedIn question, slice your webinar into bite-sized video tips, or give your infographic a makeover as an easy-to-understand picture. Watch it work its magic to reach new audiences, boost engagement, and make your content shine. Share your favorite repurposing tips in the comments and let’s help other small businesses escape the content grind!